Marketing Isn’t A Luxury … If You Want To Stay In Business
So you are getting your web design business going and there are all kinds of things to take care of. Even if you’ve been in business for a while, there’s a lot on your plate.
I mean you still have to do that redesign of your website that you’ve been wanting to do for a while. And you have to get a new computer, and maybe a couple nice items of furniture so you can be more productive.
And of course, there’s all the web design work you have to do.
But wait, as fun as all of this might be, what’s going to happen to all of that if you are not bringing in money.
Yes, cashflow. It’s all for nothing.
But don’t get down, just make a decision to make marketing, especially when you are just getting started, your #1 job.
Why?
Because it’s what is going to bring in money, and keep your lights on. With more cashflow, you’ll even have more freedom to do some of the things you want. But without cashflow, you really don’t have a business.
For many of us, this mindset of marketing is the last thing we want to hear. I mean we are designers, not sales and marketing professionals. The really fun stuff is the design work we do.
So how can we get into marketing mode and see that as more important, for the time being, than all that other stuff?
Something that works for me is making sure to have a separate bank account for my design business. That way, with all the bills I have to pay for the business, I’m always aware of the need to fill it with more money. Then it does not sound so crass. It’s just the reality that without more business, I’m not going to be able to pay the bills.
Really hate marketing? Well just think of this, once you really have a business going, you can hire someone to do the marketing for you. If you are not there yet, then you have something to look forward to.
The best book I ever read about marketing isn’t written by some college professor, it’s written by someone who has grown many different business to up to $300 million in revenues. Personally, I like to listen to people who have already done it :)
Get the book on Amazon here:
http://www.amazon.com/marketing
About the Author
Tim Norton started designing websites in his free time in 2005 and it soon became a major source of income for his family. He taught himself coding, graphics, and whatever else relates to designing great websites. Get in touch at 6Webdesign.
