“That’s My Specialty” – Don’t Try To Be All Things To All People
You might be tempted, when you are beginning your design business, to think you need to do everything. I mean doing more stuff is going to bring you more money, right?
Well yes … and no.
In the very early stages when you are trying to get things off the ground, you will be inclined to take jobs that are less to your liking and expertise. And as long as you can handle it well for the client, that’s ok.
But as time goes on, you need to define yourself so people know what you do really well.
A couple weeks ago, I said that specializing in one particular CMS of your choice was a good way to get really good at coding and theme building. Well why don’t you brand your web design business in the same way.
WordPress theme specialty? Then be a wordpress web designer. Joomla your sweet spot? Why not be a Joomla web designer.
Then, you will not have the whole world beating down your door, but you are more likely to get jobs from those who are looking for someone who has that specialty.
About the Author
Tim Norton started designing websites in his free time in 2005 and it soon became a major source of income for his family. He taught himself coding, graphics, and whatever else relates to designing great websites. Get in touch at 6Webdesign.
