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	<title>Web Designers&#039; Edge - The Self-Taught Designer&#039;s Best Friend &#187; 2009 Aug 06</title>
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	<description>The Place For Self-Taught Designers</description>
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		<title>Marketing Isn&#8217;t A Luxury &#8230; If You Want To Stay In Business</title>
		<link>http://webdesignersedge.com/newsletters/marketing-isnt-a-luxury-if-you-want-to-stay-in-business.html</link>
		<comments>http://webdesignersedge.com/newsletters/marketing-isnt-a-luxury-if-you-want-to-stay-in-business.html#comments</comments>
		<pubDate>Thu, 06 Aug 2009 07:00:57 +0000</pubDate>
		<dc:creator>Tim Norton</dc:creator>
				<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Newsletters]]></category>
		<category><![CDATA[2009 Aug 06]]></category>

		<guid isPermaLink="false">http://webdesignersedge.com/issues/?p=25</guid>
		<description><![CDATA[So you are getting your web design business going and there are all kinds of things to take care of. Even if you&#8217;ve been in business for a while, there&#8217;s a lot on your plate. I mean you still have to do that redesign of your website that you&#8217;ve been wanting to do for a [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://webdesignersedge.com/wp-content/uploads/2009/08/chart.jpg" alt="chart" title="chart" width="447" height="336" class="alignleft size-full wp-image-168" />So you are getting your web design business going and there are all kinds of things to take care of. Even if you&#8217;ve been in business for a while, there&#8217;s a lot on your plate.</p>
<p>I mean you still have to do that redesign of your website that you&#8217;ve been wanting to do for a while. And you have to get a new computer, and maybe a couple nice items of furniture so you can be more productive.</p>
<p>And of course, there&#8217;s all the web design work you have to do.</p>
<p>But wait, as fun as all of this might be, what&#8217;s going to happen to all of that if you are not bringing in money.</p>
<p>Yes, cashflow. It&#8217;s all for nothing.</p>
<p>But don&#8217;t get down, just make a decision to make marketing, especially when you are just getting started, your #1 job.</p>
<p>Why?</p>
<p>Because it&#8217;s what is going to bring in money, and keep your lights on. With more cashflow, you&#8217;ll even have more freedom to do some of the things you want. But without cashflow, you really don&#8217;t have a business.</p>
<p>For many of us, this mindset of marketing is the last thing we want to hear. I mean we are designers, not sales and marketing professionals. The really fun stuff is the design work we do.</p>
<p>So how can we get into marketing mode and see that as more important, for the time being, than all that other stuff?</p>
<p>Something that works for me is making sure to have a separate bank account for my design business. That way, with all the bills I have to pay for the business, I&#8217;m always aware of the need to fill it with more money. Then it does not sound so crass. It&#8217;s just the reality that without more business, I&#8217;m not going to be able to pay the bills.</p>
<p>Really hate marketing? Well just think of this, once you really have a business going, you can hire someone to do the marketing for you. If you are not there yet, then you have something to look forward to.</p>
<p>The best book I ever read about marketing isn&#8217;t written by some college professor, it&#8217;s written by someone who has grown many different business to up to $300 million in revenues. Personally, I like to listen to people who have already done it :)</p>
<p>Get the book on Amazon here:</p>
<p><a href="http://click.icptrack.com/icp/relay.php?r=-1&amp;msgid=0&amp;act=11111&amp;c=477675&amp;admin=0&amp;destination=http%3A%2F%2Fwww.amazon.com%2Fgp%2Fproduct%2F0470182024%3Fie%3DUTF8%26tag%3Dwebdesignersedge-20%26linkCode%3Das2%26camp%3D1789%26creative%3D9325%26creativeASIN%3D0470182024">http://www.amazon.com/marketing</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>A Social Media Technique To Grow Your Business &#8211; My Favorite Twitter Searches</title>
		<link>http://webdesignersedge.com/newsletters/a-social-media-technique-to-grow-your-business-my-favorite-twitter-searches.html</link>
		<comments>http://webdesignersedge.com/newsletters/a-social-media-technique-to-grow-your-business-my-favorite-twitter-searches.html#comments</comments>
		<pubDate>Thu, 06 Aug 2009 07:00:50 +0000</pubDate>
		<dc:creator>Tim Norton</dc:creator>
				<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Newsletters]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[2009 Aug 06]]></category>

		<guid isPermaLink="false">http://webdesignersedge.com/issues/?p=27</guid>
		<description><![CDATA[Twitter is one of those weird things that some people love and others hate. It&#8217;s been debated up and down whether you can make money with Twitter. Well I don&#8217;t really care what anyone says about it, the fact is, you can easily find clients using Twitter, and a freelance web design business is a [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://webdesignersedge.com/wp-content/uploads/2009/08/ScreenShot188.png" alt="ScreenShot188" title="ScreenShot188" width="560" height="245" class="alignleft size-full wp-image-170" />Twitter is one of those weird things that some people love and others hate. It&#8217;s been debated up and down whether you can make money with Twitter.</p>
<p>Well I don&#8217;t really care what anyone says about it, the fact is, you can easily find clients using Twitter, and a freelance web design business is a perfect fit for this.</p>
<p>Here&#8217;s how you can do it: Search for words you consider a good fit for someone who is looking for web design. For example, two searches I like are &#8220;get website&#8221; and &#8220;need website&#8221;. If someone is saying on Twitter &#8220;I need a website&#8221;, you will find it.</p>
<p>Then all you do is follow that person, and send them an @reply saying you can help them with whatever it is they are asking, and if they want to talk more, just DM or @reply back.</p>
<p>I&#8217;ve been amazed how easy it is, and how few people are doing this to find freelance clients.</p>
<p>Most people ARE doing something like this: &#8220;Hey I&#8217;m a web designer if you want a website go here &#8230;&#8221;. They are doing this as an update on their own profile. So the only people to see it have to follow them first.</p>
<p>NOT going to work.</p>
<p>Find the people who are saying they need help, follow them and offer your help. You&#8217;ll be amazed at the results you get from Twitter since it&#8217;s still fairly new and trust runs pretty high among followers on Twitter.</p>
<p>There, I just shared with you something I really didn&#8217;t want to tell anyone, but I told you because you are a subscriber :)</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Indispensible Free Download &#8211; Best FTP Program I&#8217;ve Used</title>
		<link>http://webdesignersedge.com/newsletters/indispensible-free-download-best-ftp-program-ive-used.html</link>
		<comments>http://webdesignersedge.com/newsletters/indispensible-free-download-best-ftp-program-ive-used.html#comments</comments>
		<pubDate>Thu, 06 Aug 2009 07:00:17 +0000</pubDate>
		<dc:creator>Tim Norton</dc:creator>
				<category><![CDATA[Coding]]></category>
		<category><![CDATA[Downloads]]></category>
		<category><![CDATA[Free Tools]]></category>
		<category><![CDATA[Newsletters]]></category>
		<category><![CDATA[2009 Aug 06]]></category>

		<guid isPermaLink="false">http://webdesignersedge.com/issues/?p=29</guid>
		<description><![CDATA[An FTP program is an essential part of your tookit. It allows you to install scripts on a website if needed, upload a ton of pictures or content quickly, even edit files on the server without logging into your text program. FileZilla is the program I&#8217;ve used for years, and I RELY on it. It&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://webdesignersedge.com/wp-content/uploads/2009/08/ScreenShot190.png" alt="ScreenShot190" title="ScreenShot190" width="363" height="100" class="alignleft size-full wp-image-174" />An FTP program is an essential part of your tookit. It allows you to install scripts on a website if needed, upload a ton of pictures or content quickly, even edit files on the server without logging into your text program.</p>
<p>FileZilla is the program I&#8217;ve used for years, and I RELY on it. It&#8217;s pretty comprehensive, works on Mac or Windows, and it&#8217;s FREE!</p>
<p>Learn more or download it here:</p>
<p><a href="http://filezilla-project.org/">http://filezilla-project.org/</a></p>
]]></content:encoded>
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